Premium redesign — Watch platform
Multi-role platform (Super Admin / Suppliers / Brands) + directory + SEO.
Watch-Web.ch · Swiss watch platform
Context
Watch-Web.ch is the #1 platform for connecting watch industry professionals in Switzerland. The platform connects suppliers, subcontractors and brands through a specialized directory with registration, dashboards and profile management.
Problem
Aging site with an outdated user experience, insufficient organic visibility, no structured multi-role management, and a lack of modernity compared to high-end watch sector expectations.
Approach
Complete platform redesign: premium design adapted to watch industry standards, multi-role architecture (Super Admin / Suppliers / Brands), filterable directory, structured onboarding, technical and semantic SEO, conversion tracking.
Platform
What we built
Overview
- Complete UI/UX redesign with premium watch design
- Multi-role architecture (3 types of dashboards)
- Filterable directory with search and categories
- Structured onboarding and registration
- Technical SEO, indexation and conversion tracking
Key modules
Suppliers + Brands directory
Multi-criteria filters, search, alphabet, pagination
Dynamic profile pages
Companies, categories, public information
Onboarding / registration / login
Structured flow by role type
Forms + conversion tracking
GA4 events, key interaction tracking
SEO foundations
Indexation, page structure, optimized templates
Categories and tags management
Structured taxonomy for the directory
Multi-role
3 dashboards, 3 roles
Each user type has a dedicated space with features adapted to their role on the platform.
Super Admin
Complete platform management back-office
- User & role management (brands / suppliers)
- Content moderation / validation
- Categories, tags, directory page management
- Activity tracking / data quality
Schematic interface — super admin dashboard
Search experience
Filterable directory
The goal: find a supplier or brand quickly. Search, multi-criteria filters, alphabet, categories and pagination.
Interface schema — filterable directory
UX decisions
Answer-first layout
Results are visible immediately, filters refine without reloading.
Filter persistence
Selected filters remain active during navigation.
Fast loading
Pagination and loading optimized for predictable navigation.
Directory features
- Instant text search
- Business category filters
- Alphabetical navigation
- Pagination with result counter
Screenshots
Gallery
Homepage — search bar and categories
Foundations
SEO & performance
Page structure
Directory, profiles, categories — each type has a dedicated SEO template with titles, meta and semantic markup.
Controlled indexation
Admin and preview pages set to noindex. Only public content is indexable.
Performance
Optimized images, deferred loading, minimal CSS structure — Core Web Vitals monitored.
Clean tracking
GA4 with custom events: registrations, profile views, contact requests, conversions.
Scope
- Complete multi-role platform
- Filterable directory (suppliers + brands)
- 3 dedicated dashboards (Admin / Supplier / Brand)
- Technical & semantic SEO
- Conversion tracking (GA4)
Stack
Related