Technical Checklist
The foundations without which no content strategy works.
- Optimized XML sitemap
- Robots.txt & crawl directives
- Canonicals & parameter handling
- Controlled faceted navigation
- Optimized crawl budget
A) Crawl & indexation
What we check
XML sitemaps, robots.txt, crawl directives, canonicals, crawl budget
Why it matters
Without clean indexation, all created content is invisible to Google.
Common pitfalls
Sitemaps with 404s, robots.txt blocking critical resources.
Deliverable output
Crawl report + immediate corrective actions
What you receive
- Documented technical audit (crawl/indexation, CWV, duplication, canonicals)
- Prioritized backlog (P0/P1/P2) + execution plan
- Indexation rules (noindex, pagination, canonicals)
- Structured data plan (Organization/WebSite/Breadcrumb + templates)
- Sitemaps: structure + monitoring
Content Strategy
Keyword research
Intent analysis, volume, difficulty — focus on conversion-potential terms.
Topic clusters
Content architecture in thematic clusters to dominate entire topics.
SEO landing pages
Optimized pages for each market segment and search intent.
Programmatic SEO
Pages generated from structured data — scalable when the market allows.
Content refresh & consolidation
Existing content audit: merge, prune, update to maximize value.
E-E-A-T signals
Author pages, citations, mentions, policies — reinforce perceived Google credibility.
Monthly Reporting
Clear data, not noise.
12,847
+18%Sessions
8,432
+24%Organic
42%
-3%Bounce rate
Sample data — 12 months
What we report
- Month's wins & quick wins applied
- Issues detected & fixes
- Content published & initial performance
- Technical backlog status
- Planned actions for next month